[Scene opens with a shot of a burning hula hoop. Scene switches to a shot of soybean plant rows with Soy Masters badge overlaid. Text reads “Moving beyond the hula hoop. Guitar music plays in the background. Scene switches between soybean plant rows, tops of soybean plants and a shot of Eric Richter (Agronomic Service Manager) standing in front of a field speaking to the camera.]
ERIC: Hello my name is Eric Richter with Sygenta, Agronomic Service Manager. Today I'd like to talk with you here about stand assessment in soybean fields. We think it's really critical that growers get a good handle on what their populations are, set those target populations, and figure out how good a job you're doing achieving those targets. In the whole stand establishment process, there's a number of techniques. [Scene switches to Eric standing in the field holding a hula hoop. Eric throws it to the side.] 
ERIC: You can find these methods in literature and on YouTube, different reports - agronomy reports, the famous hula hoop. Relatively easy to use, but you know what? We’ll get rid of the hula loop. There's other methods. We’ve got the the chain with the pins on it, set at the particular length of 79 feet, tape measure and so on. But I'm going to share with you a really quick, efficient method to do stand counts in soybean fields. And whether it be a poor part of the field or a really good part of the field this is extremely efficient, effective, and what's most important is we want to get accurate counts. And I'll explain why this method actually is a preferred method to get those accurate stand counts in your soybean field. So what I'd like to do first is just show this technique to you here. We've got a tape measure and what we're going to do. I have placed a flag here on the row. These are in 30 inch rows. It doesn't matter, we could be in fifteen, seven and a half, ten inch rows, and we can very quickly do the same thing here. 
[Scene switches to Eric using a measuring tape in the field to mark flag placement. Scene switches to Eric using the heel toe method to count how many boot lengths between flags. Scene switches to Eric walking between soybean plant rows. Scene switches back to Eric speaking to the camera between a quick shot of soybean plants.]
ERIC: But we'll measure off 17.5 feet starting right here at this flag and we'll go down the row and I'll put a flag in at the other end at 17.5 feet. So as I was working towards here, now we've got that 17.5 foot measurement in the field here. First flag here. 17.5 feet into the row we've got the other flag. And as they say, all we're simply doing now and this will be only done once this way with the flags. After this we'll just be doing the heel to toe in our counts. But we're simply going to count the number of boots between flag one and flag two. The objective here is once we get to the end and we've got that magic number, whether you're 7.5, 9 or a 13-foot boot size you know exactly how many that is for that seventeen and a half feet. And for myself I'm pretty lucky I'm just a tad under twelve inches and we've got 17.5 boot lengths and we got it right on that magic number then gives us the 1/1000 of an acre in the 30 inch row. So in 30 inch rows we now simply do our counts by row. If it's 15 again we're counting the plants in that 17.5 feet but we would multiply by two if it's 7.5. We can still count in the row but we're multiplying by four to get our plant count in thousands per acre. That's what we're actually working towards. So they say whether it's in a really poor part of the field, average part, or even the good parts of the field, very quickly we can go in, we can do our counts very accurately, very quickly. And the neat thing about this method is we can do multiple rows. We've got the two flags. We can count to our left and we can count to the right until our heart's content. And we've got multiple stand counts now. And that's important whether you use a row unit planner or drill. This allows us to pick up any anomalies, any differences or discrepancies between the rows. The hoop doesn't allow us to do that and as I say stand establishment is a very critical step and growing the best possible crop of soybeans. 
[Scene switches to show a young soybean plant before switching back to Eric speaking to the camera.]
ERIC: And this way we can make sure each and every row has got a count that's close to what we had established as our target population.
[Scene switches to a shot of young soybean plants with Soy Masters badge. Guitar music plays in the background. Scene switches to a white screen with Soy masters badge and text overlay “For more information, visit Sygenta.ca or call our Customer Interaction Centre at 1-87-SYNGENTA (1-877-964-3682)”.]