[Scene opens with a close-up shot of a soybean row with the Soy Masters badge overlaid on it. Guitar music plays and fades out. The scene switches to Eric in a field, speaking to the camera.]
ERIC: So the third step in soybean stand assessment is to work with growers and determine what we call the gap or the attrition rate.
[Scene switches to shots of soybean seeds being planted in the field.]
ERIC: And this simply is the difference between the seed and seeds per acre that a grower plants, and the final count.
[Scene switches to a close-up shot of an emerging row of soybeans. It then switches back to Eric in the field, speaking to the camera.]
ERIC: This - often, under ideal conditions, a good planting system, good equipment, certified seed, treated seed - can be in the range of 10 to 15 per cent. This is entirely acceptable, but in many cases working with growers we see it 15 to 30 per cent and even beyond 30 percent.
[Scene quickly shows shots of rows of emerging soybeans, then goes back to Eric speaking to the camera.]
ERIC: We need to close that gap. We know that targeting that optimum population, we want to achieve that with a high degree of success, and closing or narrowing the gap or the attrition rate is important to grow the best crop of soybeans.
[Scene changes to a close-up shot of a soybean row. Guitar music plays in the background. The scene switches to the Soy Masters badge and says "For more information, visit syngenta.ca or call our Customer Interaction Centre at 1-87-SYNGENTA (1-877-964-3682)".]