Ottawa Announces Funding to Promote Canadian Beef 

The federal government on Monday announced more than $6 million to help boost international demand for Canadian beef. 

The money from the federal AgriMarketing Program is earmarked for two beef and cattle organizations, with Canada Beef receiving $5.86 million, and the Canadian Cattle Association getting just over $453,000. 

The investment aims to drive the growth of Canada’s beef industry through promotional activities – such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars - that increase awareness and demand for Canadian beef in existing and new markets, said a government release. 

The value of Canadian beef exports has increased in recent years. From 2018 to 2022, the value increased from $2.7 billion to $4.7 billion, and, in 2023, the value of Canadian beef exports exceeded $5 billion. 

In 2023, the top importing countries for Canadian beef included the US ($4 billion), Japan ($351 million), Mexico ($284 million), South Korea ($122 million), and Vietnam ($79 million). 

Source: DePutter Publishing Ltd.

Information contained herein is believed to be accurate but is not guaranteed by the parties providing it. Syngenta, DePutter Publishing Ltd. and their information sources assume no responsibility or liability for any action taken as a result of any information or advice contained in these reports, and any action taken is solely at the liability and responsibility of the user.