The UK’s largest bakery brand has stepped up with a significant financial contribution to Cereals Canada’s Global Agriculture Technology Exchange (Gate) campaign
Warburtons, which churns out more than 2 million bakery products daily, has earmarked $650,000 for the Gate project, it was announced Thursday.
“Cereals Canada and Warburtons share a deep commitment to quality and innovation,” said JoAnne Buth, Gate Capital Campaign Chair. “Warburtons sources significant volumes of Canadian wheat from Western Canada and has been working with Canadian farmers and the Cereals Canada team for many years.”
The Cereals Canada facility has long been a “home away from home” for the Warburtons team who utilize the pilot bakery, mill, and analytical lab to test and analyze Canadian wheat before it goes to the UK for production, said a Cereals Canada release.
“Our contribution to the Gate project reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration, and long-term relationships,” said Adam Dyck, Warburtons Canadian Program Manager. “This facility will help ensure that Cereals Canada remains a global leader, and we’re honoured to support that vision.”
To be built in downtown Winnipeg, the Gate facility is intended to serve as a world-class hub for research, training, and international collaboration, ‘reinforcing Canada’s reputation as a reliable supplier of high-quality grains.’
According to Cereals Canada, Gate will ensure the long-term viability of the Canadian cereals sector by supporting innovation, providing technical expertise to global buyers, and expanding market opportunities for Canadian wheat, barley, and oats. The facility’s advanced labs and pilot processing spaces will enable Cereals Canada to meet the evolving needs of international customers and maintain its leadership in global markets.
To date, the Gate campaign has raised about $32.15 million toward its $100-million goal, with contributions from government and industry groups. Construction is expected to begin this year, with completion sometime in 2027.
