Syngenta Canada has named David Hoar as head of sales, crop protection, effective immediately. In his new role, Hoar will lead the national sales and account management teams from the company’s office in Calgary, Alberta, and will serve on the organization’s leadership team.
Hoar will be responsible for guiding his team across nine provinces to deliver a best-in-class customer experience and innovative solutions for Canadian growers.
“David is a natural leader, strong communicator, and keeps the customer at the heart of everything he does,” says Shaun Vey, president, Syngenta Canada. “His strategic mindset, talent for building strong relationships both within the company and with customers, and his commitment to continuous improvement have made him highly effective. These strengths have enabled David to consistently deliver outstanding results while fostering the growth and development of talent for the organization.”
Hoar brings 23 years of dedicated experience with Syngenta to this leadership position. Most recently, he served as Head of Key Accounts, where he was instrumental in shaping the company’s retail strategy. In this role, he continually sought opportunities for improvement, embraced change to enhance service offerings, and actively listened to customers to ensure their needs were met and exceeded.
“I’m honoured and excited to lead our sales team, with a clear focus on delivering value to our retail partners and farmer customers,” says David Hoar. “I’m committed to continuing to grow and support our talented team through coaching and mentoring and using my voice to advocate for Canadian agriculture.”
Hoar began his career with Syngenta in 2002 as a territory manager in East-Central Alberta. He advanced through the organization with roles in marketing and was later promoted to district sales manager, marking the start of his strong focus on people development, leadership, and sales optimization. He holds a Bachelor of Science Degree in Agricultural Sciences from the University of Alberta.
This appointment follows a recent leadership transition at Syngenta Canada, where David succeeds Shaun Vey, who was appointed president of Syngenta Canada in December 2025 following the retirement of Trevor Heck after a 34-year career with Syngenta and its legacy companies.
For more information about David Hoar and the Syngenta Canada leadership team, please visit: syngenta.ca/people.
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